What Are The Brands You Love?

Thanks to all who have completed the Brand From The Inside Survey – your books are on the way!  We’re not sure what the rest of you are waiting for – from the opening page…

“That’s why we wrote this book.  To show you, as a leader in business – whether in human resources or corporate communication or marketing or some other area – how to create an emotional connection with employees on the inside of your business so that they, in turn, deliver to your customers on the outside.”

As you get ready to dig in, begin thinking about the brands you love and those you don’t.  To understand the significance of internal branding you must recognize the power of brand loyalty and the emotional connection we all make as consumers to certain brands.   There are brands you absolutely love and brands you’d never buy.  Think about why. 

Could be the advertising, the quality of the product, what the company stands for, or countless other factors that have won your loyalty.  Most likely, it comes down to YOUR experience at any number of those touch points – and if any one of those touch points disappoints, it could destroy that loyalty as quickly as it was earned (think every employee).

So what brands do YOU love and why? 

Are there brands you won’t consider?  What experience led to your decision?

Share your experience by using the comment link below.