Are You Working With a Bunch of Judys – Or Are YOU One?

Chapter 3 of Brand From The Inside begins…

“Your business has an employer brand.  That’s not a question.  It’s a fact.  So you don’t need to spend any time wondering if you have an employer brand.  You have one – if anyone, anywhere, talks about you, writes about you, thinks about you, remembers you as a place to work or a place to buy.”

The question raised is whether your employer brand is working FOR or AGAINST you.

Essential #3 is “diagnose” – which means to identify the root cause of something through detailed analysis.  As we go through the Ten-Question Employer Brand Health Check (pages 66-90) we begin to understand the incredible reach and importance of our employment brand across the entire talent management spectrum – and the work it will take to truly understand how our employer brand is perceived today.

However, co-author Mark Schumann’s retelling of an encounter with a woman named Judy (page 81) crystallizes both the challenge and importance of branding from the inside.  If you haven’t read it, read it.  If you have, read it again. 

The Judys in your organization (of if you are Judy, then YOU) ARE the inside. 

The authors’ plea isn’t for you to build some whimsical fantasy-land where the oblivious tool around on electric scooters while munching on free chips from the foosball-appointed break room.  No, they simply ask that you diagnose and understand why Judy feels the way she does (or YOU feel the way you do). 

As the authors clearly state – you have an employment brand – is Judy yours?

What do you think?  What are you doing for your Judys?  Are you a Judy?  As always, please add your thoughts by using the “comment” link below.